Almost all companies use telephone lines as a medium of communication from customer advice to complaints. Telephone communication allows direct communication among the company departments and with customers. Majority of companies operate a system where the customer service numbers are charged a premium rate while the sales lines operate for free.
- Does such a service affect what the customer thinks about the company? Will it bring any positive change if they charged both lines? A yes will be a perfect answer to both questions. A company should not underestimate what their customers have to say about their products and services. The companies who have adopted the above systems can tell the effect.
- It is easier to maintain customers than acquiring new ones. The hustle of transferring accounts from one company to another makes it hard for customers to switch companies. No one wants to go through that hustle often. If the company they are in is acceptable and one can still stay, even if they are more expensive than the rest, they will choose to stay. It is therefore important to make sure that the attained customers are well taken care of. A team of customer advisors who take care of customer needs will be more beneficial to employ than sales advisors.
- A company has to make irresistible offers to make sales. Such offers should be made on the financial categories. Do something that enables the customer to save. You as the company should be able to earn profits from the same as well. This will not be the case with customers the companies have already acquired and have being in the company for long. For them, initial costs have already balanced.
- Charging customers for assistance is definitely not a good idea. You will be giving them a chance to group up on social media and talk about the way they were not satisfied with your services. They should be able to ask and get the right advice without being charged for the same. If the customers no longer get help from their trusted company, it will not take long before they get help somewhere else. This means losing customers and of course fewer sales. So far, you should have learned the effects of premium rate telephone number costs in the UK. If you must get such a number, please let it be used in services which do not affect the customers negatively. This is to the best of your business.